Privacy Policy

Last updated: April 7, 2026

1. Information We Collect

We collect information you provide directly to us when you create an account or use our services, including:

• Account information: Your name, email address, and company name.
• Usage data: Pages visited, features used, and your IP address.
• Cookies: We use cookies and similar tracking technologies to collect information about your browsing activity. See the Cookies section below for details.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Trace platform and its features.
• Analyze usage patterns to improve our product and user experience.
• Send you service-related notifications, updates, and marketing communications.
• Perform analytics and research to better understand how our service is used.

3. Data Sharing

We do not sell your personal data. We may share your information only in the following circumstances:

• Service providers: We work with trusted third-party providers for hosting, analytics, and infrastructure that help us operate the platform.
• Legal requirements: We may disclose your information if required to do so by law or in response to valid legal requests.
• Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Security

We take the security of your data seriously. We implement industry-standard security measures, including encryption of data in transit and at rest, secure cloud infrastructure, and strict access controls to protect your information from unauthorized access, alteration, or disclosure.

5. Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Deletion: Request that we delete your personal data from our systems.
• Data portability: Request your data in a structured, machine-readable format.
• Opt out of marketing: Unsubscribe from marketing emails at any time using the link in our emails or by contacting us.

6. Cookies

We use the following types of cookies:

• Essential cookies: Required for the platform to function properly, such as authentication and session management.
• Analytics cookies: We use Google Analytics to understand how visitors interact with our site. These cookies collect anonymized usage data.

You can control cookies through your browser settings. Disabling essential cookies may affect the functionality of the platform.

7. Third-Party Services

We use the following third-party services that may collect data:

• Google Analytics: For website and product analytics.
• Payment processor: To securely handle subscription billing.
• Hosting provider: For cloud infrastructure and data storage.

Each third-party service operates under its own privacy policy. We encourage you to review their policies as well.

8. Data Retention

We retain your personal data for as long as your account is active or as needed to provide you with our services. If you request deletion of your account, we will remove your data within 30 days, except where we are required to retain it for legal or compliance purposes.

9. Changes to This Policy

We may update this Privacy Policy from time to time. For material changes, we will notify you via the email address associated with your account. We encourage you to review this page periodically. Continued use of the service after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at privacy@try-trace.com.