The AI visibility platform

Be the brand
ChatGPTGeminiClaudeAI OverviewPerplexity recommends

Track exactly how your brand appears across ChatGPT, Perplexity, Google AI Overviews and every major AI engine. Know where you stand. Know what to fix.

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Trusted by
DTC Brands
SaaS Startups
SEO Agencies
app.trace.ai/overview
Insights
Overview
Prompts 82
Sources
Impact
Actions
Opportunities 75
Earned 14
Content 7
Prompt Research
Nike
Last 7 days
All Models
All Topics
Overview
Nike's Visibility trending up +5.2% this month
Visibility — % of chats mentioning brand
72.6% Feb 16 Feb 18 Feb 20 Feb 22
Brands
Show All ↗
# Brand Visibility Sentiment Pos
1
Nike 72.6% Positive 2.9
2
🟢
Adidas 55.2% Positive 3.8
3
Puma 28% Neutral 5.4
4
🔵
New Balance 21.1% Neutral 6.1
5
🥷
Ninja 20.5% Positive 7.3
📝
Create Content
7 content gaps found
Best running shoes for marathon336K vol.
Nike vs Adidas for training222K vol.
Sustainable sneakers worth buying127K vol.
Create Content →
🎯
Earned & Outreach
14 opportunities
r/running — best shoes threadHigh
CNET review — pitch for updateVery High
Wirecutter — new capsule roundupHigh
View Opportunities →

Monitor, understand, and
improve your AI visibility

Track the metrics that matter across every AI platform — then take action to grow.

Visibility

Track how often your brand shows up in AI conversations. See your share of mentions across every model and understand where you stand against competitors.

Sources

See which websites AI pulls from when forming recommendations — Reddit, Forbes, NYT, G2, and more. Know exactly where to show up to influence what AI says about you.

Impact

Take actions, see how they move the needle. Track which content you published, which outreach you did, and exactly how each effort improved your AI visibility over time.

Visibility Overview
72.6% +5.2%
Percentage of chats mentioning your brand
Nike
72.6%
Adidas
55.2%
Puma
28%
New Balance
21.1%

Analyze. Act.
Grow.

Everything you need to own your AI presence — from tracking to action to measurable results.

Track across all AI models

Monitor your brand on every major AI platform. Daily automated queries so you never miss a shift.

ChatGPT
Gemini
Claude
Perplexity
AI Overviews
Grok

Competitor benchmarking

See how you rank against the players that matter in your market.

N
Nike
nike.com
72.6%+5.2%
A
Adidas
adidas.com
55.2%
P
Puma
puma.com
28%

Source intelligence

See which websites AI pulls from when forming its recommendations.

reddit.com
Used 90%UGC
forbes.com
Used 59%Editorial
nytimes.com
Used 34%Editorial
g2.com
Used 16%Corporate

Prompt research

Discover the prompts that drive your category and track the ones that matter.

Best running shoes 2026
Auto-generated TagsHigh Volume
Estimated Volume
Nike vs Adidas for daily training
Median Volume
Most comfortable sneakers for walking
Comparison
Sustainable athletic shoes
Best shoes for marathon beginners
Estimated Volume

Content recommendations

Get specific content to create based on gaps in your visibility.

Best running shoes for marathon336K vol.
Nike vs Adidas for training222K vol.
Sustainable sneakers worth buying127K vol.
Create Content →

Act on insights

Use recommendations to capture high-impact opportunities.

G2 is regularly cited
Make sure you have a profile with reviews
Join r/running discussions
Discussions show frequently in sources
Forbes articles regularly cited
Consider placing a story via digital PR

AI is where your customers search now.
See exactly what they're asking — and where you stand.

What are the best running shoes for beginners?
How does Nike compare to Adidas for marathon training?
What's the most comfortable sneaker for daily wear?
Are Nike shoes worth the premium price?
Best athletic shoes for flat feet?
What running shoe brands do experts recommend?
How to choose between Nike and New Balance?
What are the best running shoes for beginners?
How does Nike compare to Adidas for marathon training?
What's the most comfortable sneaker for daily wear?
Are Nike shoes worth the premium price?
Best athletic shoes for flat feet?
What running shoe brands do experts recommend?
How to choose between Nike and New Balance?
Which shoes have the best cushioning technology?
Best sustainable running shoes in 2026?
Nike Pegasus vs Adidas Ultraboost comparison
What do podiatrists recommend for runners?
How often should you replace running shoes?
Best shoes for half marathon training?
Are carbon plate shoes worth it?
Which shoes have the best cushioning technology?
Best sustainable running shoes in 2026?
Nike Pegasus vs Adidas Ultraboost comparison
What do podiatrists recommend for runners?
How often should you replace running shoes?
Best shoes for half marathon training?
Are carbon plate shoes worth it?
What's the best shoe for trail running?
Nike vs Hoka for long distance running
Best lightweight running shoes under $150?
Which brands offer the widest shoe options?
Do expensive running shoes make a difference?
Best waterproof running shoes for winter?
How do Nike's new models compare to last year?
What's the best shoe for trail running?
Nike vs Hoka for long distance running
Best lightweight running shoes under $150?
Which brands offer the widest shoe options?
Do expensive running shoes make a difference?
Best waterproof running shoes for winter?
How do Nike's new models compare to last year?

What marketers are saying

"Trace showed us we were invisible on ChatGPT. Within 6 weeks of following their recommendations, we went from 0 mentions to being the #2 recommended brand in our category."
S
Sarah Chen
VP Marketing, DTC Brand
"We use Trace for every client now. The content gap analysis alone has driven a 3x increase in AI visibility for our agency's portfolio. It's become indispensable."
M
Marcus Rivera
Founder, SEO Agency
"The earned media opportunities Trace surfaces are incredibly actionable. We pitched 4 sources it recommended and 3 resulted in citations that directly improved our AI ranking."
L
Laura Kim
Head of Content, SaaS Startup

Common questions

How does Trace track AI visibility?
+

Trace automatically queries every major AI engine (ChatGPT, Perplexity, Gemini, AI Overviews, Grok, Claude) with prompts relevant to your industry — daily. We analyze the responses to measure how often your brand is mentioned, the sentiment of those mentions, and your ranking position relative to competitors.

How long does it take to see results?
+

You'll see your first visibility data within minutes of setup. Most brands start seeing measurable improvements in AI visibility within 4-8 weeks of acting on Trace's recommendations — creating the right content and targeting the right sources.

What makes Trace different from traditional SEO tools?
+

Traditional SEO tools track Google rankings. Trace tracks how AI engines recommend your brand — a fundamentally different signal. AI engines don't just rank links, they synthesize information and make recommendations. Trace helps you influence those recommendations through our Analytics → Action → Growth framework.

How often is the data refreshed?
+

Trace runs queries daily across all AI platforms, so your dashboard is always up to date. You'll get real-time alerts when there are significant changes in your visibility or competitive position.

Can I track competitors?
+

Yes — Trace lets you benchmark against unlimited competitors (on Growth and Agency plans). See exactly how your visibility, sentiment, and position compare across every AI engine, updated daily.

Do you offer agency plans?
+

Yes! Our Agency plan lets you track up to 10 brands with white-label reports, API access, and multi-user seats. We also have a partner program for agencies who want to offer Trace as part of their service. Check out our Partnerships page to learn more.

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Start today.

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