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Simple, transparent pricing

Pricing for Brands

Track and improve your brand visibility across AI platforms with analytics your team will actually enjoy using.

Trusted by
DTC Brands
SaaS Startups
SEO Agencies
Starter
$95/mo

For SEO and content managers getting started with AI Search visibility.

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Most Popular
Pro
$245/mo

For SEO teams that need sophisticated AI Search tracking and insights.

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Advanced
$495/mo

For marketing teams managing multiple projects with deeper reporting.

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Enterprise
Custom

For global brands who need custom coverage, integrations, and dedicated support.

Talk to Sales

Running a GEO agency? Track prompts across multiple brands.

See agency pricing →

Feature comparison

Features Starter Pro Advanced Enterprise
Core Features
Available models ChatGPT, Gemini, Perplexity, Claude, AIO ChatGPT, Gemini, Perplexity, Claude, AIO ChatGPT, Gemini, Perplexity, Claude, AIO All models
Number of models included 3 3 3 All
Projects 1 2 5 Unlimited
Countries per project 1 1 Multi Unlimited
Daily / Weekly tracking Daily Daily Daily Daily or Weekly
Advanced Features
Looker integration
API access
Single sign on (SSO)
Support & Community
Support channels Email Email & Chat Priority Email & Chat Dedicated CSM
Slack community
Custom onboarding

Additional Models

Need more than 3 models? Add extra model access to any plan.

Starter Add-on
$35/mo
Per additional model
Pro Add-on
$85/mo
Per additional model
Advanced Add-on
$165/mo
Per additional model

Frequently asked questions

What are AI answers?
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AI answers (or prompts) refer to the responses generated by AI models like ChatGPT, Gemini, Perplexity, and others when a user asks a question. Trace tracks how your brand appears within those AI-generated answers to help you understand and improve your visibility.

Can I track multiple sub-brands?
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Yes. Each project can be configured to track a different brand or sub-brand. Higher-tier plans include more projects, and Enterprise plans offer unlimited projects for organisations managing a portfolio of brands.

Can I split the amount of prompts across multiple projects or brands?
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Absolutely. Your prompt allocation is shared across all projects within your account. You can distribute them however you like between different brands, topics, or markets.

Can the prompt amount be adjusted?
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Yes. You can upgrade your plan at any time to get more prompts. For Enterprise customers, prompt volumes are fully customisable to match your needs. Contact our sales team to discuss a tailored package.

What determines the pricing?
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Pricing is based on the number of prompts tracked, the number of AI models monitored, the number of projects, and access to advanced features like integrations, API access, and SSO. Higher tiers include more capacity and deeper functionality.

How does pricing work for multiple countries/languages?
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Multi-country and multi-language tracking is available on the Advanced and Enterprise plans. Each country or language variant is tracked within your project, allowing you to see how AI models respond differently across regions.

Is there a yearly discount?
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Yes, we offer a discount for annual billing. Contact our team or select the annual option during checkout to see your savings. Annual plans typically save you around 20% compared to monthly billing.

How do agency bundles work if we manage several clients?
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If you manage multiple clients, our agency pricing is designed for you. Agency bundles let you track prompts across multiple brands under a single account with volume-based pricing. See agency pricing for more details.

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