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Simple, transparent pricing

Pricing for brands.

Track and improve your brand visibility across AI platforms with analytics your team will actually enjoy using.

Trusted by DTC Brands SaaS Startups SEO Agencies
Starter
 
$95 /mo

For SEO and content managers getting started with AI Search visibility.

Get started
  • 50 prompts
  • Choose 3 models
  • Unlimited users
  • Daily tracking frequency
  • 1 project
Most popular
Pro
 
$245 /mo

For SEO teams that need sophisticated AI Search tracking and insights.

Get started
  • 150 prompts
  • Choose 3 models
  • Unlimited users
  • Daily tracking frequency
  • 2 projects
Advanced
 
$495 /mo

For marketing teams managing multiple projects with deeper reporting.

Get started
  • 350 prompts
  • Choose 3 models
  • Unlimited users
  • Daily tracking frequency
  • 5 projects
  • Multi-country
  • GSC / GA / Looker integrations
Enterprise
 
Custom

For global brands who need custom coverage, integrations, and dedicated support.

Talk to sales
  • Everything in Advanced, plus
  • Fully customisable prompt tracking
  • Choose from all models
  • Daily or weekly tracking frequency
  • Unlimited projects
  • API access
  • Single sign-on (SSO)

Running a GEO agency? Track prompts across multiple brands.

See agency pricing →
Compare plans Everything in detail

Feature comparison.

Features Starter Pro Advanced Enterprise
Core features
Available models ChatGPT, Gemini, Perplexity, Claude, AIO ChatGPT, Gemini, Perplexity, Claude, AIO ChatGPT, Gemini, Perplexity, Claude, AIO All models
Models included 3 3 3 All
Prompts 50 150 350 Custom
Projects 1 2 5 Unlimited
Countries per project 1 1 Multi Unlimited
Tracking frequency Daily Daily Daily Daily or weekly
Advanced features
Looker integration — —
GSC / GA integrations — —
API access — — —
Single sign-on (SSO) — — —
White-label reports — — —
Support & community
Support channels Email Email & chat Priority email & chat Dedicated CSM
Slack community
Custom onboarding — —
Additional models Scale beyond your plan

Need more than 3 models? Add extra model access to any plan.

Every add-on includes the full feature set of its parent plan — applied to the additional model.

Starter add-on
$35/mo

Per additional model on the Starter plan.

Pro add-on
$85/mo

Per additional model on the Pro plan.

Advanced add-on
$165/mo

Per additional model on the Advanced plan.

Customer voices Why teams pick Trace

Built for the teams who actually ship.

"We cut our AI-visibility audit time from two days to five minutes. The ROI is obvious inside the first week."

MR
Maya ReyesHead of SEO · Tally

"Finally a tool that tracks the metrics we actually care about in 2026 — not a rebrand of Google Search Console."

JP
Jonas PärnGrowth Lead · Linear

"The content-gap recommendations alone have paid for our Advanced plan six times over."

SA
Sarah AiyanaVP Marketing · Notion
FAQ Pricing questions

Frequently asked questions.

What are AI answers?
AI answers are the responses generated by engines like ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews. Trace queries each engine daily with the prompts your buyers actually type and measures how often, where, and how your brand gets mentioned.
Can I track multiple sub-brands?
Yes — each plan includes one or more "projects", and each project can track a distinct brand or sub-brand. Pro supports 2 projects, Advanced supports 5, and Enterprise is unlimited. You can also split prompts across projects however you like.
Can I split prompts across multiple projects?
Absolutely. The prompt count on each plan is a pool — allocate them to one project or divide them across multiple projects and brands as makes sense for your business.
Can the prompt amount be adjusted?
On Enterprise plans we custom-scope prompt volume to match your coverage needs. On self-serve plans you can upgrade between tiers at any time, and prompts adjust instantly.
What determines the pricing?
Pricing reflects three things: (1) the number of prompts you run daily across AI engines, (2) the number of projects/brands you track, and (3) advanced features like integrations, multi-country, API access, and SSO.
How does pricing work for multiple countries or languages?
Advanced plans include multi-country tracking within a single project. Enterprise plans support unlimited countries and languages — each country is treated as a separate run of your prompt set, with dedicated rankings and competitor analysis.
Is there a yearly discount?
Yes — annual billing saves you 20% on every self-serve plan. Toggle "Annual" on the pricing page above to see updated prices.
How do agency bundles work if we manage several clients?
Our Agency plan lets you manage 10+ brands in a single workspace with white-label reports, client seats, and consolidated billing. Toggle "For Agencies" at the top of the page or book a demo for a custom quote.
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