Trace Blog

Insights on AI search, brand visibility, and the future of how customers discover products.

AI Search

ChatGPT Visibility Tracker: How to Monitor Your Brand in AI Search

Learn how to track and improve how your brand appears in ChatGPT responses. Complete guide to ChatGPT brand monitoring and visibility scoring.

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Trace Team Apr 2026
12 min read
Strategy

GEO vs SEO: What's the Difference and Why Both Matter in 2026

Understand the key differences between Generative Engine Optimization and traditional SEO. Learn why brands need both strategies to stay visible.

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Trace Team Apr 2026
11 min read
Brand Visibility

AI Brand Monitoring: The Complete Guide for 2026

Everything you need to know about monitoring your brand across AI search engines. Track mentions in ChatGPT, Perplexity, Gemini, and more.

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Trace Team Apr 2026
13 min read
AI Search

Your Clients Are Losing Traffic to AI Search. Here's the Data They Haven't Seen Yet.

The data is clear: AI search went from 6% to 45% adoption in twelve months. Here's what that means for the clients you're managing right now.

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Trace Team Mar 2026
8 min read
Strategy

What is GEO? The Marketer's Guide to Generative Engine Optimization

Learn what Generative Engine Optimization is, how it differs from traditional SEO, and how to optimize your brand's visibility in AI search engines.

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Trace Team Mar 2026
12 min read
Brand Visibility

AI Search is Replacing Google. Here's What That Means for Your Brand

AI search engines like ChatGPT, Perplexity, and Gemini are reshaping how consumers discover brands. Learn what this shift means for marketing leaders.

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Trace Team Mar 2026
11 min read
AI Search

5 Ways to Improve Your Brand's Visibility in ChatGPT and Perplexity

Practical strategies to improve how your brand appears in AI search engines. Optimize for citations, build community presence, and earn editorial mentions.

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Trace Team Mar 2026
14 min read

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